{"id":602,"date":"2023-03-31T09:28:19","date_gmt":"2023-03-31T09:28:19","guid":{"rendered":"https:\/\/pakirepolymers.com\/?p=602"},"modified":"2023-03-31T09:28:19","modified_gmt":"2023-03-31T09:28:19","slug":"eu-green-claims-directive","status":"publish","type":"post","link":"https:\/\/pakirepolymers.com\/ro\/eu-green-claims-directive\/","title":{"rendered":"Spune\u021bi \"adio\" ecologismului: cum promoveaz\u0103 transparen\u021ba \u00een domeniul mediului Directiva UE privind declara\u021biile ecologice"},"content":{"rendered":"

Directiva UE privind declara\u021biile ecologice<\/strong><\/h2>\n

Funda\u021bia Changing Markets Foundation (CMF) a salutat viitoarea directiv\u0103 a UE privind declara\u021biile ecologice ca fiind sf\u00e2r\u0219itul erei de \"greenwashing\". Directiva, care se a\u0219teapt\u0103 s\u0103 fie publicat\u0103 \u00een aceast\u0103 lun\u0103, va impune companiilor s\u0103 \u00ee\u0219i justifice afirma\u021biile ecologice folosind date primare specifice fiec\u0103rei companii. CMF a publicat o cronologie a ceea ce a numit \"sp\u0103lare ecologic\u0103 \"galopant\u0103\", care include exemple din sectorul materialelor plastice \u0219i al modei din ultimii doi ani. Aceast\u0103 cronologie arat\u0103 c\u0103 a \u00eenceput cu adev\u0103rat campania de reprimare a practicilor de sp\u0103lare ecologic\u0103.<\/p>\n

Managerul de campanie al CMF, George Harding-Rolls, a declarat c\u0103 zilele de ecologizare f\u0103r\u0103 restric\u021bii se apropie de sf\u00e2r\u0219it. \"Afirma\u021biile ecologice pe care le \u00eent\u00e2lnim \u00een fiecare zi vor trebui acum s\u0103 fie mult mai solide pentru a trece testul\", a spus el. \"\u00cen special, datele notorii \u0219i inexacte ale industriei modei vor fi puse sub semnul \u00eentreb\u0103rii.\"<\/p>\n

Directiva UE privind declara\u021biile ecologice va impune o verificare riguroas\u0103 a oric\u0103rui marketing bazat pe protec\u021bia mediului, inclusiv pentru ambalaje. CMF sus\u021bine c\u0103 noile norme vor restric\u021biona afirma\u021biile f\u0103cute pentru un \u00eentreg produs care se aplic\u0103 doar unei mici p\u0103r\u021bi. Propunerea eviden\u021biaz\u0103 poten\u021bialul ca instrumentul \"Amprenta ecologic\u0103 a produsului\" s\u0103 devin\u0103 un standard pentru justificarea declara\u021biilor \u00een multe categorii, inclusiv \u00een domeniul textilelor \u0219i al ambalajelor.<\/p>\n

Mod\u0103 \u0219i reciclare<\/strong><\/h2>\n

Cercetarea funda\u021biei a constatat c\u0103 85% dintre m\u0103rci se bazeaz\u0103 \u00een \u00eentregime pe sticlele de plastic pentru poliesterul reciclat. Harding-Rolls a numit utilizarea sticlelor de plastic pentru mod\u0103 un \"bilet cu dus-\u00eentors spre groapa de gunoi\" \u0219i a cerut interzicerea \u00een cadrul noilor reguli. El a sugerat c\u0103 m\u0103rcile de mod\u0103 \u0219i comercian\u021bii cu am\u0103nuntul ar trebui s\u0103 investeasc\u0103 \u00een reciclarea din fibr\u0103 \u00een fibr\u0103 pentru propriile de\u0219euri, \u00een loc s\u0103 fure materiale reciclabile din industria b\u0103uturilor.<\/p>\n

Cronologia publicat\u0103 de CMF include exemple de ecologizare \u00een sectorul materialelor plastice \u0219i al modei din ultimii doi ani. Acesta \u00eencepe cu examinarea comun\u0103 a con\u021binutului site-urilor web de c\u0103tre Regatul Unit \u0219i \u021a\u0103rile de Jos \u00een ianuarie 2021, care a constatat c\u0103 40% dintre afirma\u021biile ecologice f\u0103cute online ar putea fi \u00een\u0219el\u0103toare pentru consumatori. Fran\u021ba a introdus una dintre primele legi din lume \u00een materie de greenwashing \u00een luna aprilie a anului urm\u0103tor, iar Strategia UE pentru industria textil\u0103 a promis propria m\u0103sur\u0103 drastic\u0103 \u00een martie 2022.<\/p>\n

CMF sus\u021bine c\u0103 noile norme UE vor impune companiilor de ambalaje s\u0103 utilizeze metodologii mult mai solide atunci c\u00e2nd fac declara\u021bii de mediu. Aceasta va include utilizarea de date primare care sunt specifice companiei care face declara\u021bia. De asemenea, normele vor restric\u021biona afirma\u021biile f\u0103cute pentru un \u00eentreg produs care se aplic\u0103 doar unei mici p\u0103r\u021bi.<\/p>\n

Pakire Polimeri<\/strong><\/h2>\n

\u00cen calitate de companie european\u0103 de reciclare a plasticului, Pakire Polimeri<\/a> salut\u0103 directiva UE privind declara\u021biile ecologice \u0219i sprijin\u0103 eforturile CMF de a lua m\u0103suri \u00eempotriva practicilor de sp\u0103lare a etichetelor ecologice. Credem c\u0103 aceast\u0103 nou\u0103 directiv\u0103 va fi benefic\u0103 pentru mediu \u0219i pentru societate \u00een ansamblu, asigur\u00e2nd c\u0103 \u00eentreprinderile sunt trase la r\u0103spundere pentru declara\u021biile lor de mediu.<\/p>\n

Ne-am angajat s\u0103 promov\u0103m economia circular\u0103 \u0219i s\u0103 reducem de\u0219eurile prin reciclarea materialelor plastice \u00een produse de \u00eenalt\u0103 calitate. Credem c\u0103 acesta este un pas important c\u0103tre un viitor mai sustenabil \u0219i suntem m\u00e2ndri s\u0103 facem parte din aceast\u0103 solu\u021bie.<\/p>\n

Pakire Polymers sus\u021bine utilizarea datelor primare specifice companiei pentru a justifica declara\u021biile ecologice \u0219i cerin\u021ba de verificare strict\u0103 a oric\u0103rui marketing bazat pe mediu. Credem c\u0103 aceste m\u0103suri vor \u00eempinge companiile s\u0103 fac\u0103 o tranzi\u021bie real\u0103 c\u0103tre modele de afaceri mai durabile, mai degrab\u0103 dec\u00e2t s\u0103 aleag\u0103 doar formul\u0103ri favorabile \u00een marketingul lor pentru a prezenta o reprezentare durabil\u0103 \u0219i ecologic\u0103 a lor.<\/p>\n

Aplaud\u0103m eforturile CMF de a combate practicile de \"greenwashing\" \u0219i de a promova transparen\u021ba \u00een declara\u021biile de mediu. A\u0219tept\u0103m cu ner\u0103bdare s\u0103 colabor\u0103m cu partenerii \u0219i clien\u021bii no\u0219tri pentru a continua s\u0103 promov\u0103m schimb\u0103ri pozitive \u00een industria materialelor plastice \u0219i pentru a contribui la construirea unui viitor mai durabil pentru to\u021bi.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Directiva UE privind afirma\u021biile ecologice Funda\u021bia Changing Markets Foundation (CMF) a salutat viitoarea directiv\u0103 UE privind afirma\u021biile ecologice ca fiind sf\u00e2r\u0219itul erei de ecologizare. Directiva, care se a\u0219teapt\u0103 s\u0103 fie publicat\u0103 \u00een aceast\u0103 lun\u0103, va impune companiilor s\u0103 \u00ee\u0219i justifice afirma\u021biile ecologice folosind date primare specifice fiec\u0103rei companii. CMF a publicat un calendar al...<\/p>","protected":false},"author":8,"featured_media":603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[11],"class_list":["post-602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-george-kiernan"],"acf":[],"yoast_head":"\nSay Goodbye to Greenwashing: How the EU Green Claims Directive is Promoting Environmental Transparency - Pakire Polymers<\/title>\n<meta name=\"description\" content=\"The Changing Markets Foundation (CMF) has hailed the forthcoming EU green claims directive as the end of the era of greenwashing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pakirepolymers.com\/ro\/eu-green-claims-directive\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Say Goodbye to Greenwashing: How the EU Green Claims Directive is Promoting Environmental Transparency - 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